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There is an old saying that you never have a second chance to make a first impression. How do you say hell-o to your first-timers? One effective way is to provide a well done First Impression Piece.
An effective church advertising strategy should be balanced among the five areas of Word of Mouth, an In-house Communications Piece, a First Impression Piece, Newspaper Advertising and Direct Mail.
A Definition
A First Impression Piece is a brochure that is given to new people as a way to briefly inform them about your church.
Before Your Write A Word
Before you contact a graphic artist or even write a word of copy for your brochure, write out answers to the following questions.
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