While reaching the whole world with the gospel is the mission of the Christian faith, life-giving churches recognize that the world is made up of many different audiences. Since different groups of people have quite different cultures, needs, and methods of communication, a church that intentionally tries to reach a specific group with the message of Christ, will normally be much more effective than one that tries to reach everyone with a general attempt. Every church should have a sign that says, "Everyone Welcome," but a deliberate strategy must be in place or they will only see accidental growth.
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